Its introduction has ushered us into a new era of global connection and communication, where we can now pass a message across the globe in a matter of seconds. It is through websites that everything related to the internet is carried out. Websites may be created for use by individuals, religious and social groups, companies and businesses. Whatever the case, the design and appearance of the website, including the content, represent the values and purpose of the individual, group or business. Web design therefore becomes an essential part of a website.
Most individuals and businesses are extremely reluctant to take their businesses or messages online, thinking that it will be too expensive. For businesses especially, an online presence is crucial in determining the success or failure of a marketing campaign, and ultimately the business itself.
It is not just the fact that they have a website that is important however, as the need to attract visitors is paramount. This can be achieved using a variety of search engine optimization techniques that are brought into play once the website design is complete.
Inexpensive web design and cheap SEO involves various factors, which should be seriously considered before any attempt at creating a website is made. The factors are listed below.
i. Cost – The first thing to do is prepare a budget and establish how much money you are willing to commit to the design and SEO of your website. This includes the initial capital used to set up the website, and also money for maintenance. Establishing this will help you look for cheap SEO and web design services in that price bracket.
ii. Purpose – What is the reason for wanting to create a website? Is it a business website, a personal one or a social website? Answering these questions will help you determine what sort of web design you should use.
iii. Size – This is a crucial aspect that should be taken into consideration before creating your own website. The size of a website will determine the type of server hosting you require and, the amount of money you will need to use. The size is usually determined by the amount of content, including words and graphics, which also determine the number of webpages that constitute the website.
iv. Expected amount of traffic – Again this will determine what kind of web server hosting to go for. Since you cannot predict the popularity of your business you can start with the cheapest, that is shared hosting, and if the traffic grows too big you can move on to VPS hosting or dedicated server hosting.
Basically, in today’s modern and internet-dependent world there are very many options when it comes to cost-effective SEO and web design. So do not use cost as an excuse for not starting your own website.
This is one of many articles written by David Hamer on the subject of SEO and web design.
