Many brands are cooperating with twitter, and there are two main cooperating methods: “naturally” and “deliberatly“. All these two ways are efficient, you can choose any one according to your whole marketing strategy, at the same time, and you need to consider which function of twitter is suitable for your product.This type of marketing policies are making a lot of “Twitter Marketing Success Stories” and this is great to know the Twitter marketing success stories. There are two companies, having their own loyal clients, but they take different tactics to promote their brand on Twitter.
Twitter Marketing Success Stories : Part 1:
@Zappos :
Zappos CEO Tony Hsieh:
Tony Hsieh
Zappos is an American shoes store, which is famous for its fast delivery. Some Zappos’ loyal customers may not know Tony Hsieh, who is current CEO of Zappos. If you are just interested in baby’s clothes, you may think it is nonsense to know Tony Hsieh. However, you will not say this when you get along with him on Twitter.
Tony Hsieh’s CEO Account :
This experience is like your first time using Twitter. You are curious when you look through Twitter, where you can share someone’s secrets (suitable for public) and feelings within 140 descriptive characters. Tony Hsieh registered his CEO account on Twitter, and he announces his information regularly, such as where he is, what he is doing, his diet habit and his attendance of occasional charity activity.
Tony Hsieh’s CEO Account
He has the same mood like ordinary being, happiness, anger, sadness and cheerful feeling. You probably thought Tony Hsieh as common people if he doesn’t make speech at famouse person party, or he doesn’t appear on TV.
Zappos’ Strategy on Twitter:
Acctually, Tony Hsieh is definitely ordinary person, so he is popular. He won’t talk about marketing under difficult financial condition, in fact, he seldom talks about Zappos. He doesn’t need to promote his product deliberately, as chief CEO of Zappos, Tony Hsieh himself highlights his product. After you read his Twitter, you will be fond of Zappos like your neighbourhood bar and barbecue store, then you will be eager to patronize Zappos.
Twitter Marketing Success Stories : Part 2:
@ WholeFoods :
WholeFoods’ Information Bulletin :
WholeFoods’ Twitter
WholeFoods is an American Natural Food Chain Store. On the Contrary, they don’t promote their product with Twitter using the same method as Chief CEO of Zappos, their way is “deliberately”. Frankly, the content of WholeFoods’ Twitter is a little boring and tedious. However, WholeFoods’ Twitter is not for entertainment but for releasing product information.
WholeFoods’ Twitter Strategy :
The purpose of WholeFoods’ Twitter seemingly answers questions from every client. If you are fan of WholeFoods, you will learn a lot from these answers; meanwhile, you can learn about new shop opening and recycle backage news. WholeFoods’ Twitter is good at updating information, and they can guide people to their facebookpage where they have abundant promotion news.
Catering to consumers’ hobby and requirement is the highlight of WholeFoods’ Twitter.
Conclusion :
Twitter is a potential marketing and advertisement tool. It will probably charge for merchant accounts in future, and offer unique functions to different brands. Using Twitter can easily present brand to customers and building a relationship with clients. Meanwhile, Twitter is also a complement to ADs display and facebook promotion. You need to get creative to dig proper method to promote your own brand on Twitter.
