Writing an email has become a large part of modern communication, particularly in business, and in spite of any rumours to the contrary, email marketing is alive and growing. Actually the goal of email marketing is that your message needs to stand out from all the other emails in the inbox, so it can get opened and read. But even before we delve into creating a zingy, astonishing and catchy e-mail it necessary to understand the importance of doing so.
Now that you’ve created your own magazine or on-line store and added on-line payments to it, it’s time you keep directly in touch with your clients. You can write them an HTML e-mail as verification of the purchased order, as a welcome message to your online magazine or as a newsletter to keep users informed of your product. An email could also be used to try to get your customers back after they have bought products on your website or after their membership accounts on your website has expired.
You could use an email to create a message that looks interesting, including images and links and make your email catchy and exciting. You can even set up templates to send your email in a special format depending upon what you want to write.
This implies that without a creative e-mail, you’re not going to convert your e-mails to referrals, sales or website visits; you’re not going to lure in potential customers or encourage new subscribers to opt-in. This is the exact reason why, before you start fashioning a fantastic email, there are a number of tidbits to consider, because just writing something that’s provocative or cute isn’t good enough. Proper grammar isn’t enough. Even words aren’t enough. What’s necessary is a full spectrum analysis of developing emails that are primarily effective and catchy. So it is worthy to keep the following points in mind when writing your email. Read on!
1. Have a Meaningful Subject Line:
One essential element to the success of every email is the quality of the subject line. Most often, writers do appear to spend more time working on the body of an email, and give very little attention to the subject line itself. Before you hit “SEND” take a moment and ensure that your subject line accurately describes the content which will give your reader a concrete reason to open the message.
If you are emailing something that was requested, do not forget to name the requested item right within the subject line. If you are looking to ask a question, do not just simply put what your question is about. Instead, just let the recipient be aware that your e-mail has a question in it.
2. Make the Best Use of the Screen’s Space:
It’s always good to stick to 600 pixels width, or less. Because of email client preview pane, this rule was important long before even mobile email clients came of age. In truth, the Blackberry models have a view port of 360 pixels, the Droid 480 pixels and the iPhone and Pre-hover around 320 pixels. Sticking to a maximum of 600 pixels wide will ensure that your email design is still readable when scaled down for each device. A good width also produces good results in desktop as well as web-based preview panes.
3. Design a Perfect Template:
It is good to create an email template that you’ll use for all of your email marketing campaigns. Set up the general design of the template including your corporate logo at the upper corner, your company motto across the top and your company contact information at the bottom. Whenever you use a template in your email, customers become and they’ll be able to quickly locate key information.
4. Use Sharp, Bright and Eye-catching Visuals:
It is commonly said that a picture is worth a thousand words. With email newsletters, this is certainly true. When designing your email, go for sharp, bright and eye-catching visuals so as to illustrate each of your articles. This will immediately capture your reader’s attention. Use proper fonts, you can provide captions if you find it necessary and, most importantly, pay more attention to quality and visible call-to actions (CTAs) such “Register now”, “Find out”, “Buy now” etc. CTAs are what take users from their inbox to an external web page.
5. Leverage Your Logo:
Note that every time your subscribers check their email, they instantly start picking apart their inboxes. They only harvest useful details, trash junk mails (anything they are not in the mood for) and respond where necessary. Actually, this is a fast, heartless process. And if your message isn’t recognizable and compelling enough, believe me ‘click’ goes the delete button. However, your logo could prevent that delete. This is because logos do remind subscribers of the brand behind the email – probably a brand they expect value from, and with that value in their mind, they are more likely to read the entire message. You can fit your logo at the top left, incorporate it into the header or with the CTA, or use it throughout the design.
So now that you have the basic tips, go ahead and jot your message, but remember to show respect and restraint. Keep these five basic foundations and you’ll have a catchy email marketing campaign before you even know it.
