YouTube is more than just a place to watch music videos for free and have fun; it’s also a very valuable and powerful business platform. YouTube is especially important to lawyers as you can use the medium to help your potential customers. This article will look at 10 tips which can help you to make the most out of your YouTube channel to build your brand and promote your business.
1. Create Helpful Videos:
The most viewed legal videos on YouTube will be those which are actually helpful. Try to make sure that all of your videos you upload answer at least one commonly asked question. You should have a good idea of the types of questions people always ask already. By doing this you should get more views because more people will search for the answer to the question and find your video.
You can read the article about how to download an YouTube Video and store it in your android device.
Also if the videos are helpful then the people watching them will be impressed. This is positive because they will be more likely to use your services in the future, even if they have no immediate need to hire you. They might also discuss the video and share the link with friends and family.
2. Create a Good Description:
The content of the video might be what helps people, but you must make sure you give it a good title and description. This will make it much easier for people to find the video when searching using a search engine or on YouTube itself. You might also like to include links to various resources and back to your website in the description.
3. Branding your Channel:
While there is nothing wrong with the standard YouTube channel, you can improve it quite a lot for business use. Make sure you incorporate your logo and color scheme into your channel. This will make people realize that you are a business and that they can visit your site for more information.
4. Create Professional Videos:
Webcams and computers make it possible for anyone to create videos. The problem is that these will be very poor quality. You need to create videos which are high quality so they have a high perceived value. A shaky video taken with a webcam will not be taken as seriously as a professionally produced video.
You are welcome to film your videos yourself, but make sure you use a tripod and good quality camera. Also spend some time editing and producing the video. You could incorporate a logo screen and even credits to make it look more professional.
5. Concentrate on Uploading more Content:
When you’re new to YouTube it can be easy to get carried away and upload lots of videos. This is great; just make sure you don’t start losing interest. To get the best results with YouTube marketing you really need to upload new content regularly.
6. Promoting YouTube Videos:
Just uploading your YouTube video to the site may get you some views. But you will be able to get many more views if you promote your video on other platforms. When you post a new video be sure to write blog and facebook posts about it, remember to include the direct link to your video so people can watch it easier.
7. Reminding People to Subscribe:
Remind people that they can actually subscribe to your channel so that they will be told every time you release a new video. This is a feature that some users might not be aware of, so it’s worth reminding them. The more subscribers you have, the easier it will be to make YouTube marketing a success.
8. Consider using Testimonials:
Testimonials on your site are great, but one thing that could work even better are video testimonials. It’s worth asking some of your customers whether they would mind having a video testimonial filmed. Not everyone will be happy with this, but there is no harm in asking.
9. Policing the Comments:
The comments in YouTube are a great way to engage with the whole community. The problem is that not everyone on YouTube is nice; you will undoubtedly get some offensive comments so you must check these regularly and get them removed. This will help keep viewers of your videos happy.
10. Tags and Category:
When uploading a new video you should make sure you put it in the correct category. You can also choose from various tags to identify the video. Choose the tags carefully to try and encourage many people as possible to look at your videos and watch them.
YouTube can help to boost your businesses online presence. This will hopefully get more people visiting your website and making enquiries.
