Of late, you can call content marketing as a hot strategy especially for the small size businesses. As per the B2B Content Marketing report by Content Marketing Institute US, 90 percent of online marketers are seen relying on this idea, while rest are seen planning to take a plunge into this option. A growing number of marketers are seen moving up with this idea by devising competent content marketing strategies. However, developing quality content for marketing purposes always remain a challenge for most of the marketers in the current year. The need of producing quality content should be the focus of marketers rather than producing low end content in bulk. At such junctures, there are several of effective content marketing tools, which can help you in producing quality content for your marketing efforts. Let’s explore the top five content marketing tools for small business victory as under:
1). Topsy
In order to find useful and interesting content, you are supposed to stay at the top of any breaking events related to your niche area, check the ideas, which can help you in giving value to your target audience along with following trends and happenings in your domain. This tool – Topsy can help you in carrying out all these things. It helps in analyzing the terms, links, sites, and topics, which are retweeted. It also helps you in identifying important thoughts, views and content ideas. You can therefore get all these details and shape them accordingly to embark with quality articles. Topsy helps you in comparing data pertaining to your niche area, which can help you in creating quality content. Thus it helps in enhancing your business marketing efforts to a great extent. The good thing is that it comes for free, while the downside is sometime you may get irrelevant details, which may not be useful for you. To start accessing this tool, visit the site-Keyhole.com.
2). Relaborate
This content marketing tool is created some of seasoned people in this field marketing, SEO and social media world. Relaborate helps in improving the quality of content, efficacy and ease of any content marketing strategy. If you are confused about what to write, this tool will help you in suggesting a couple of things and in this way you could end up creating quality articles and posts for your marketing efforts. There are many pros of using this tool, like it is good for creating inter-business content scheduling and creation. It helps you in getting calendar for you in the real time thus helping a lot to create quality content. Most of the users have positive review about this content marketing tool, hence no downside could be noticed about the same. To start accessing this tool, you can visit its site- relaborate.com.
3). Muck Rack & Lissted
This is yet another effective content marketing tool for marketers especially for the small size business groups. Muck Rack & Lissted helps you in searching out some of the best and relevant keywords of your niche area, which help you a lot in your marketing strategy. It also helps you in finding out the terms, key phrases, people, events and outlets close to your industry or niche area over the platform of Twitter. This therefore helps in following these things with effective content marketing strategy. It allows you in saving a number of target lists as per the chosen area and keeps you updated about the people talking about the same. The only downside of this tool is that it is basically meant for journalists; hence using it for content marketing for your small businesses could at times a tricky thing. You need to smartly use this tool, which could be accessed from the link- www.lissted.com.
4). PipeDrive
It is a light size CMS or content management system, which helps the marketers in creating quality content. The dropbox BCC function simply helps in the record at par with the required email contacts about people and marketers related to your niche area. Also this tool helps in scheduling with proper reminders for the tweet, emails or calls for your follow ups. PipeDrive comes with a single view for each and every initiative and displays the list of people who have responded or even have shown some kind of interest in it about the things that were published about your niche area.
5). Evernote
It’s a free of cost content marketing tool, which helps in collecting and organizing ideas, links, images, sites, notes and other things, which relates to your niche area. Evernote stores all the things, which you find online useful for your content marketing strategies. It also helps in sharing different stuff online along with collaborating with others. You can sync all the details with other computer or phone device, which make the data accessible from anywhere and at any point of time. It is a wonderful tool, which could be used in many ways; hence it has barely any downside. It can be accessed over the link-evernote.com.
Final word
Marketers do need some sort of help while devising any content marketing strategy. Luckily with these above listed tools, you could end up coming up with competent content marketing strategy. So try them out!
