Would you like to improve the way that your website looks? This might be something that you should interest to someone that has the software and capabilities to make a professional change. There are many templates that people can use for free that are available on the Internet, but for your specific product or service, you might want to consider hiring a professional to achieve a better result. Regardless if you do this yourself, or you choose to use a web design team, these tips will work for you either way. Here are 3 web design tips that you should consider using to improve your overall sales, and also motivate people to return to your website to see what other products you have to offer.
Above The Fold
The first strategy that you should always implement is to put your best products above the fold. This is an Internet related term, specifically about websites and what you initially view when you load the page. What you see upon arriving at a website, without having to scroll down, is the material that is above the fold. This is where you will want to have your most important content, the graphics and images for your website that reference what your website is all about, as well as any auto responders or subscriber boxes on the right or left that people can use to join your newsletter. Your website should be designed in this manner to capture their attention right away without having to make them scroll down the page to see what else is available.
Add A Search Box
The second strategy that you should implement is putting a search box on the top right corner, the typical place where most people will search for this feature. Instead of having to look through your entire website for a particular product, you can instead get people to search for the item they are looking for and later make the purchase. Without a search function on your website, they will become frustrated, especially if you have several hundred products to go through. Once this is installed, you should see a definite increase in your sales, and also a lowering of your bounce rate, which means they are sticking around just a little bit longer.
Limited Graphics
Although people are more receptive to banners than they were several years ago, a time which allow the creation of the term banner blindness, they are now very much a part of the marketing strategies that people used today in conjunction with video marketing. The problem today is that people are adding too many graphics to their website which is very distracting, and sometimes so overwhelming that people will simply leave because they cannot deal with all of the images, moving or not, that they have to process. You should have a header graphic or logo at the top, a couple images of products that you are selling, and the rest should be the text referencing what your website is about. By doing this, you will force people to read about your website, instead of simply running for cover because of all of the images of the products that you are trying to sell. It helps to also use colors that are primary to capture their attention, another trick that some of the most successful websites such as Facebook use in order to keep people surfing around.
These tips are implemented by SuperbWebDesign for web design NZ. Website design is something that is much more like art than you would imagine. You have to have a perfect balance of text, images, as well as the right size and proportions for your website. By having everything proportional, and not overwhelming, it will entice people to stay and look around. If you are not very good at designing graphics, or if you cannot find a template for your website that is to your liking, you may have to hire a professional. Once done, you should see a steady increase in the amount of traffic that you get to your website, and also an increase in sales.
