How to Promote your Mobile Apps

Whatever platform your app is for you will need to undertake active promotion it in order for it to be a smashing success!

There is no right or wrong way to go about promoting your app, but having some form of strategy for your mobile advertising campaign will certainly help you keep focus along the way.

Promote_Your_Mobile_Apps

Use Your Own Blog

No one is going to understand or love your app more than you do, so take advantage of this and advertise it directly from your own personal blog or website. From here share it with your friends and invite them to do the same. Make sure you talk about why your app is king, why it is better than your competitors, and all its greatest qualities. If you already have a well established blog, advertising your app through this outlet could prove extremely beneficial.

Send Your App for Review

By sending your app off for review you are instantly opening it open to a whole new audience. If you get a good review, which you should if your app is anything to write home about, then your sales should increase as a result. Don’t be picky as to who you submit your app for review to, as in this case the more exposure the better.

Share, Share, Share!

Use a social sharing feature to allow users to share you app, as well as their success and achievements with all their friends and followers. By implementing this feature you encourage word of mouth advertising, which is one of the best tried and tested methods for those operating on a tight budget.

Throw an App Launch Party

Nothing screams confidence than celebrating the launch of your newly released app. Invite friends, family, associates, potential partners, and potential clients, and show them the time of their life, all the while creating buzz around your app. Launch parties are best suited to those developers that create business or corporate apps, as you are much more likely to reach out to other influential industry professionals.

Add a QR Code

If you haven’t got a QR code these days, what have you got? Make it super easy for users to download and install your app by providing them with a QR code to scan via their smartphone. To make it even easier place your QR Code everywhere, including your website, your social media sites, your email your blog, and even on printed materials.

Advertise with Other Apps

Choosing to advertise with other apps helps you to reach a specific target demographic. Many mobile advertising networks give you the option to target your ads towards certain genders, age groups, geographical locations, and even mobile devices. The only downside to this method is you will have to pay each time someone clicks through to your ad.