Once upon a time, heating, ventilation, and air conditioning (HVAC) companies could simply rely on referrals and print advertising in order to obtain clients. Today, over 80% of people are searching for products and services online. This makes the internet a critical channel for HVAC businesses to scale and grow in the long run.
Potential customers are currently looking for the kind of services you provide via the internet. And if you want to reach them, you need to be the first thing they see in their search results.
Modern Workplace with Laptop showing Landing Page with Local SEO – Search Engine Optimization – Concept. Toned Image with Selective Focus. 3D Render.
Search engine optimization (SEO) can make that happen.
If you need help in creating an SEO strategy for your HVAC business, there are numerous companies out there that can help you out. Feel free to visit websites like polianna.net to work with seasoned digital marketers who’ve been helping HVAC professionals and business owners dominate Google search for years.
Understanding SEO For HVAC
SEO encompasses all strategies and techniques you need to take in order to improve your HVAC website’s ranking for specific keywords. Internet users turn to search engines like Google to find specific information. In your clients’ case, they’re either looking for answers or information about heating and cooling system tips or searching for an HVAC specialist in their area to resolve their issues.
A search engine optimized website allows your business to show up as a result of those searches, ensuring that potential clients will find you right away. This increases lead generation and, ultimately, help improve business revenue.
SEO Best Practices For HVAC
Here’s how you can maximize the benefits of SEO to your HVAC business’ advantage:
- Prioritize Local SEO
Local SEO is a subset of SEO that helps businesses such as HVAC companies with a physical location or that serves a geographic area in order for them to be more visible in local search results. Customers who are searching for the best HVAC services would naturally want answers fast. So if you haven’t set up your local SEO, then you’re losing customers to your competitors.
Although this involves numerous activities, the most important thing you should do is to claim your Google My Business (GMB) listing. This would give potential customers the opportunity to find information about your business—phone number, directions, website, and hours of operation—with a click of a button for free. Plus, since it’s a Google property, a well-maintained GMB gets favored exposure from Google when users are looking for HVAC services.
Hvac technician standing inbetween 2 rows of condensers, holding gauges and other hvac tools
- Use Keywords Smartly
Keywords are terms or phrases used on search engines. They’re a critical part of determining your HVAC website’s rankings.
Keyword strategy has changed a lot. Websites used to be able to rank high by stuffing web pages with keywords to the point that they become nonsensical or difficult to read. Today, Google penalizes web pages that use keyword stuffing.
Instead of that, you want to do keyword research, use a wide variety of keywords, and make sure that they fit your content naturally. Keywords can be as short and simple as ‘HVAC services’ or longer such as ‘how to choose an HVAC contractor.’ Take note that users will look for HVAC services near them, so your keywords should include your location. For instance, you can use ‘HVAC repair in Alexandria, VA’ or ‘HVAC installation near me.’
- Create Excellent Content
One of the most important elements of good SEO is content. Creating high-quality content that provides users with the information they’re looking for can help boost your ranking on search engine results pages (SERPs). After all, search engines want to provide users with a better experience. If search engines think that you have relevant and valuable content, then they’ll reward you with a higher ranking.
When writing content for your web pages, always write for humans and not for machines. This means that you need to write content with helpful and accurate information about your topics that answer users’ questions. Include keywords, but again, don’t stuff to avoid spamming.
- Optimize For Mobile
With countless people searching via mobile devices, having a mobile-friendly website is a must.
Mobile internet access far exceeds desktop usage, and the gap is only widening further. Also, the majority of mobile searches have local intent, so ensuring that you have a mobile-first HVAC website design can help increase user experience and give you an edge against competitors.
Not only that, but mobile-friendliness has been a major ranking factor for search engines, specifically Google. So when designing your website, you need to make sure that it’s responsive and can accommodate any mobile screen size with ease.
Conclusion
Having high visibility on search engines is essential for HVAC companies. Since HVAC companies and professionals provide one of the most needed types of services in the modern world, an excellent SEO strategy is required for them to attract and retain as many clients as possible.
After reading this guide, you should already have a better idea of what SEO is and some of the best practices you should implement. Heating up your SEO efforts will take a bit of time; however, it should cool down the challenges of ranking against your competitors in the long term.
