This is always better to make a direct deal of anything without any third party.There is no exception if it comes to the ad space of your blog or website.So,it is better to make direct deal of blog ad space.But sometimes we need exposure of our ad space.We need exposure so that a lot of people got to know about the opportunity that we want to provide.This is why are rely on the third party ad network which companies expose our business and we get the passport and visa to enter our ad space product in the market place.Companies like BuySellAds, Adsella, BuyAds.com are doing this kind of third party job.They are providing the opportunity to sell the advertisement space of your website and the advertisers are also getting the opportunity to show their advertises in those websites.Now the question is if the third party companies are doing the marketing thing for your then why the question of direct dealing of Ad space comes?
Why the Question of Direct Dealing of Ad Space?
Reasons:
1. Your Blog Is Not Number One In the Market:
To sell ad space through the advertisement network companies you need to get approved by them.As there is not a lot of companies in the market, they are maintaining a very strict quality control.So, this is not always easy to get approved by them unless you are having a very popular and highly reputed blog.But if you are a part time blogger or if you do blogging as a passion then this is not always easy to get number one in the big market of blogging where there are a lot of professional bloggers are already rocking and have their own place.But still you have the right to earn some extra money from your blog.So, the only way out is to make direct deal of blog ad space.
2. Your Blog Is in A Free Domain (.blogspot):
This advertisement companies does not approve blogs which are in free domain like blogspot domain.So, though you are having one blog which is having a large number of traffic still you will not be able to get approved by them because your blog is not in custom domain.So, in this case also the only option is to make direct deal of blog ad space.
3. You are Not Getting Approved By Any Ad Networks:
If you are maintaining a blog then you must need to earn some money from your blog through advertisement.Most of the bloggers earn money through Google Adsense or Chitika or AdBrite or Infolinks.
You can read the post : How To Get Google Adsense On Your Blog?
To integrate Chitika ads in your blog you do not need to have any approval.You can just integrate it in your blog.But the income is limited.
So, to earn a bit more you have the only option and which is selling ad space directly from your blog.
4. You Do Not Want to Pay Earning Percentage to Advertisement Network:
If your blog is an established one, you have a lot of regular visitor and you have no question about popularity, then why you will pay money as a percentage of commission to advertisement company? Sell your ad space directly from your blog and earn as much as you can.
5. Your Website is not Global but Local:
If your website is not global and it is popular in local network then the big advertisement network will not approve your website (this is the most probable case).So, in this case what you can do is just make direct deal of your blog ad space.As you have local popularity, you will not face any problem to make any direct deal.The local companies will also show interest to buy your ad space.
