For many of us the businesses of PR and SEO are probably slightly cloudy ones. Public relations is the maintenance of the relationship between a company and the public. Search Engine Optimization is the practice of optimizing web sites to get them to the top spot on Google for specific key words. So, how do the two tie together? Well these days both are mainly based online and both are working towards the growth and success of a company.
Contacts :
In both SEO and PR in order to be successful you need a large list of contacts that you have built a solid relationship with. This is practiced more in PR as those working in PR approach journalists and site owners. If you have an in house PR in your company you could utilize this by asking the PR to contact any site owners for you asking if you could write content for their site in order to get a precious link back to yours or your client’s site.
Another option is to take the contacts and using your PR teams relationship build upon your own relationship so you can contact them freely yourself when you need a particular blog placed on a strong site. Once you’ve built a strong understanding of each contacts site you may even have their site in mind before you write a blog so you can tailor it to them.
Site Traffic :
This is something you can help one another with quite simply. Pr folk write press releases and are generally in charge of social media sites. You can help them by making their releases more SEO friendly and sites such as Pinterest really benefits from some SEO’d keywords. You can also ask them to help you by sharing your content on social media sites and promoting it. Both of these will help with getting more traffic to your company or clients site.
Communication :
In PR communication is key; most PR’s have studied in order to ensure they maintain great relationships through communication. It is great to keep on top of any business related relationships so when you do need a favour or a little help you can contact someone without it seeming out of the blue. In PR whether you work for in technology PR or for a fashion PR agency, you will have great communication skills and this is something that can be passed on to an SEO specialist to ensure relationships are well maintained.
