Right now there is an untapped potential in the field of mobile traffic. Website traffic that is created by people using cell phones is currently on the rise but as of yet no one has really found a way to capitalize on this other than cell phone companies who make a great deal of money charging their customers for internet access.
One of the reasons that this area of industry has yet to be tapped into is because people accessing the internet with cell phones were relatively few in number until recently. Now as this number of people grows it becomes available source of potential income, and here are five ideas on how to do it.
Directed Advertising:
The technology to track mobile traffic already exists and by using it you can customize advertisement according to the user profiles of the particular type of phone used.
Because there are so many types of cell phones out there it only takes a little market research to know what kind of person would use a particular style of cell phone. A savvy person could use the information to tailor ads specifically designed toward those individuals.
Selling User Information:
Just like email marketing this is simply selling the contact information of visitors to a particular website and using that information to market a variety of products or services that those individuals are likely to want to purchase. While this can be a bit scatter gun in its approach it has proven to generate income for computer users so it should do the same for mobile phone users.
Advertise Nearby Businesses:
The technology to locate any mobile phone user already exists and while you can’t always get their exact location you can determine the general area they are located in. By using this information you can offer advertisements for goods and services near their present location. While this idea would take some fine tuning it could potentially be huge.
Market Surveys:
We all have visited a website that asked us to take a survey. While mobile users can get to these same websites, the mobile phone offers a unique opportunity to send the survey to them via a text message or even a phone call. Being able to gather and sell the information of these surveys would be highly profitable.
Social Networking:
While Facebook and Twitter are both currently available on mobile phones there has yet to be a mobile phone specific social networking system developed. The person who was able to do this could find themselves sitting on a gold mine. Maybe it would be a game or maybe just an app to keep track of fans, but whatever it was would make a lot of money if it caught on.
There you have it five ways to profit from the mobile traffic to your site. Yes there would need to be some research and development done to make these ideas happen, but the mighty redwood tree begins as a very tiny little seed.
