The objective of writing a SEO article is to make it easier for Google to throw up your article in the top search results. Writing SEO articles can be extremely tiring if you are trying to feed the Google bots, and at the same time making it a pleasurable reading experience for humans. It is important to maintain a delicate balance between the two so that Google can easily recognize what your article is about and people can understand your article. The idea is to make a fine blend of writing for the net and for people alike. Here are the top five tips on writing for humans and at the same time satisfying the criteria of making it available online:
1) Make Your Titles Count:
Judging a book by its cover is one of the most common things people do online. By book, I mean your article and by cover, I mean the title. People tend to click on your link based on its title, so make sure your titles are appealing and seemingly relevant. Catchy titles draw people in, and infusing key words in the titles will make sure your page comes up early during searches.
2) Subheadings:
A single block of text running through the screen is something that might turn off your reader.Hence, it is advisable to divide your article into smaller chunks, with suitable sub-headings, which makes it easier to browse through. The subheading also helps your readers choose from your article, and makes it easy for them to analyse your text. Don’t end up writing paragraphs and in turn losing your reader’s interest in the content.
3) Keywords! Keywords!:
Google loves keywords; it shows your article on its searches on the basis of your keyword. So, writing a SEO article without any consideration for the keywords defeats the purpose. It is common practise to use keywords in the first and the last paragraphs of your article. The placement of your keywords must not seem forced; they must effortlessly blend into your article. Make sure to use variants of the keywords. It is common tendency to search based on the first synonym that comes to mind. However, refrain from overusing it or Google will block you for good.
4) Tickle that Funny Bone:
Humour is not very important when writing about serious issues like child abuse, terminal diseases or detailed instructions on how to dismantle an atomic bomb, but it works pretty well when it is present. You need to keep in mind that your article will be ultimately read by humans, and they love to have their funny bone tickled every once in a while.
5) Stick to the Point:
Make sure you do not veer off on a tangent, no matter how interesting/funny it might seem. People who search for content online are usually pressed for time or other factors, and they appreciate quick results without having to sift through unwanted material.
Writing SEO articles for humans seems very tough indeed. These few tips are intended to ease the lives for the content writers who make a living out of other people’s literary pleasures.
