When you present yourself via video online, you have an opportunity to connect on a deeper level which would not be available in many other situations.
YouTube may be one of the most commonly overlooked websites for building your presence online, but it can really help make you or your company stand out. By using videos, you are making a more personal connection with your viewers or potential clients and customers. There are many ways to make sure you’re maximizing your visibility on YouTube and online.
Remember Quality Always Beats Quantity:
Although it’s a good idea to have good video quality, the content of the video is going to be more important. You want the video to provide something of value to anyone who spends their time viewing it. However, remember the short attention spans of most web surfers and keep the video short. A good length is around 2-3 minutes long, although some feel a video can be as long as 5 minutes before losing the attention of fans.
Don’t forget to use the text areas on the page wisely. Make sure to use words in the title and description that are clearly and specifically related to your subject matter. These will help your videos be found easier in search.
Use Your Videos on Your Website and on Other Social Media Sites:
YouTube videos can be embedded on other sites, such as your company website or Facebook page. This is a great way to connect all of your various mediums, and will allow you to put the videos in relevant posts where they can be most useful to your viewers.
Subscribers Help You Gain Maximum Exposure:
Once you start making videos, your fans can subscribe to see your future YouTube uploads. Begin by setting up a channel, and regularly upload videos. Make sure that you provide something new in each video that makes your fans and subscribers want to keep coming back. Let them know they can subscribe and give them a reason to come back again. This is easiest done by giving a little teaser of what you’ll be covering in the next episode.
Let Your Personality Shine Through:
Don’t forget that one of the biggest pluses about making YouTube videos is about making a personal connection. Humor and creativity is a plus, but only if it isn’t forced. Be yourself as much as possible. It’s a great way to really show you’re passionate and knowledgeable and that will attract more people to your channel.
You can really make yourself stand out as a unique online presence if you use YouTube videos. While you can hack YouTube views, it doesn’t make up for hard work spent building a unique online presence. All it takes is a little time, a video camera, and a willingness to share a bit of yourself on the computer screen.
