If you are a small business owner then you probably already use YouTube to host videos that just broadly market your company and improving your image. You can also use YouTube to get straight to the market with your company’s items and services and drive potential clients to your website – which is ultimately where they can purchase everything you are selling. To get the most from this, you will need to produce and upload videos that work as online commercials, subtly marketing your company’s items and services.
Let us say that you sell gift baskets online. You produce a short video for YouTube showing how to create the perfect gift baskets – which should be something that is great interest to your viewers. You will need to display your internet page address and telephone number inside the video, as well as in the descriptive text that comes with the recording underneath the video. Since the video has some educational content (the how-to information), it draws in the audience, along with a number of those will follow-through to purchase (we hope).
In another example, perhaps you are a company consultant and you need to market your services. To show what you are offering your potential customers, you should create and upload some kind of short video of an inspirational lecture you’ve already done – or perhaps a slideshow about specific business practices, or something similar. You can then display your current email address or web site link in order to solicit business.
Use Excerpts from a DVD:
Perhaps your company is selling a DVD? If you do then another idea could be to take out some excerpts from the DVD and upload it to YouTube, with graphics pre and post (and even perhaps throughout) the recording – detailing how the full-length DVD could be purchased.
Likewise if you are a music performer with new CDs that you want to market, a writer with books to market, a painter with works of art or any other artwork to market, or perhaps a crafts maker with assorted crafts that you wish to sell. The music performer could create a music video to advertise his CDs , the writer might read an excerpt from her book the artist might create a photo slideshow of his work and also the crafts maker might upload a brief video walk-through of pieces she’s made available.
Show the Customer Where to Buy:
No matter which route you take, make certain you include particulars based on how the products can be purchased. For example, Charles Cruz Pottery offers a number of training videos online that relate using a pottery wheel. Interested audiences may then connect to the associated website (detailed in the recording as well as in the video’s description) to find out more and also to see what items the organization has available.
The bottom line is to produce a video that individuals really wish to watch. This means that it will need to be informative, helpful, or entertaining (or even all three at the same time). It can’t be considered a straight commercial, because individuals don’t really like to watch advertisements. It needs to provide value towards the viewer.
When you have the viewer hooked, you lead and aim him at your website where your services or goods are available to purchase or for more information.
