Facebook has become every small company’s best friend and, sometimes, worst enemy. Every business needs to have an online presence, but what happens once you’ve built your page? People need to like it. Contrary to popular belief, Facebook users won’t come to you- you have to entice them into liking and, thus, be actively engaging on your Facebook page. For home services companies, this can be especially important because Facebook creates a place for referrals- a place where happy customers can share their experience on your page and convince others to use your services. To have influence on the web, first your business has to have an audience. With these five simple steps, your home service company will be on the fast track to increasing Facebook likes. Below are some tricks which can help you to get more Facebook likes for your home services page in the long run.
Facebook Ads Are Your Friend
Facebook ads are relatively simple and can be easily accessed within a tight budget. These simple ads are by far the easiest way to get Facebook likes, but you need to make sure your ads are targeting your main audience- via location, gender, times the ads should show, or however your audience is divided. It’s also important to make sure the ads are working and you’re getting the most of out of your budget. Optimize the prices of your ads, and A/B test often.
Make Sure Your Facebook Page is EVERYWHERE
And we mean everywhere. Places like business cards, banners, email signatures, brochures, your website, and your business’s other social networks are great place to put ‘like our Facebook page!’ and a link for customers to go to. You could also add a ‘like our page’ to the end of receipts and on stickers or magnets around the office, especially on promotional material customers may take with them. The more your link is out there, the more likely people are to find it. Cross-referencing your social media across all your networks is smart as well. Making sure you Facebook page is references and connected to your Twitter or Google+, especially if your following on these other sites is greater than on Facebook, helps drive people who are invested in your social media to you Facebook page.
Update Your Facebook Page Often
A Facebook page that just sits around can be worthless. Audiences want an active, often updated page with statuses and photos that can be liked daily. Whether it’s a small quote of the day, or a post about news relative to your field, or even a funny photo from the office, posting content regularly helps remind users on their feeds that your page is there, and it gives them something to like and share. Sharing is just another way users can promote your Facebook page to other potential customers, so make sure you’re putting content out there to be seen.
Have Unique, Quality Content
Content needs to be put on your page often, but it also needs to be quality. Facebook users need something that’s going to catch their eye or a few sentences that makes them want to read more. By creating content that will get likes and shares, you’ll increase your potential audience. But you’ve got to put out content that’s worth sharing- users scroll through a feed of mindless status updates and photos every day, so yours needs to stand out from the crowd. Blogging about relative topics to your industry (and things that are important to your audience) is a great place to start. Including photos is also important- users are more likely to stop and check something out if it includes an interesting picture.
Offer Discounts, Coupons, and Hold Contests
By offering users who like your page an exclusive discount or coupon, you’re giving them a big incentive to click that glorious ‘like’ button. Users are more likely to engage with a Facebook page if they’re getting something out of it- other than your brilliant content, of course. You can also hold contests on your Facebook page with your established audience, and advertise it in-store, on your website, and other social networking sites, prompting new potential customers to like the page. By offering a free service in exchange for a new shirt design, slogan, item, ETC contest, you’re interacting with users and creating an exchange of ideas on your page- something that will keep users coming back.
