Adding video to your marketing efforts can bring brilliant results. But to make it sure you need to make a good video, and also to present it effectively. Let’s see how to do that.
- Ascertain the Information You Want to Put in the Video
Every video is shot for a reason and the same thing holds true for corporate videos. Try to recognize the reasons behind the making of the video and start with sound information. Collect all the pieces of information that should be there in the video and move ahead. However, we all know that all the corporate videos relate to promotional reasons directly or indirectly. So you should take all those things into account which can make the video as much attractive as possible. If you are not going to make videos for yourself, then contact a corporate video production company for professional services.
It’s a proven fact that people go for products and services after a few recommendations. It means testimonials and reviews can play a significant role in the promotion of a brand. So it would be better to shoot a few customers sharing their experiences with the company. It’s the best and most effective way to tell the benefits of your products and service to your proposed clients and customers.
- Plan Your Shooting Campaign Wisely
Like all other projects that are executed under the sun, planning is really very necessary for corporate videos also. Good planning is the base of all successful corporate video campaigns and the success of the video is highly related to the quality of planning. A carefully thought plan will obviously bring better results and it definitely will make you know what to do next at all the steps involved which will definitely let you finish the project within the anticipated timelines.
Moreover, the actors of the movie, whether paid actors or the employee of the company, feel more comfortable to work when there is a plan to go ahead with. Plan the shooting wisely with clear concepts about the introduction and the concluding portion. You must be clear with the fact that whether your actors are going to use a pre-written script or they have to ad-lib about the positive factors of the company, or products and services.
Make sure that the duration video should not be more than five minutes. In fact, it’s better to make it as short as you can, ensuring the inclusion of all the important information.
- Review Your Plan Critically
This suggestion may seem to be a silly one but it’s really true that you can find the faults with your work only when you will review it critically. It’s really difficult, so you can simply go for the opinions of a few other people also like your coworkers, experts in the industry and friends. Try to stand in the shoes of the target audience and review the plan with a critical approach. Think wisely what elements can compel the viewers of the video to watch it completely and buy your products and services. You can add some humor to the video to make it interesting to the viewers but have some care as inappropriate humor can produce negative impacts. It’s good if you want your audience to laugh but the reason for their laughter shouldn’t be badly chosen.
- Pay Good Attention to the Production Values
No video can be great in the absence of good production values, mark my words “absence of good production values”, not “absence of production values”. Yes, we are talking about the quality and suitability of the production values. But we definitely are not referring to Hollywood level production values but there are a few quality equipment and props which are quite necessary and you need to have them anyhow. But not all of these are expensive. You can have them at reasonable rates just by making an online research. Umpteen of companies are providing such property values at affordable rentals.
- Publicize the Video
Today, there is no dearth of sites which allow you to post your videos for free. YouTube, Vimeo, Google Video are to name a few. You also need to communicate them to your existing and proposed customers through various social media sites like Facebook, Twitter and your company’s blog. You can include the link of the video in the official email communication. You can also maintain a video library on the official site of your business so that all the visitors of your site can have a look at the video.
- Have Good Care of the Content to be Posted with the Video
The first thing the viewers rest their eyes upon before viewing a video is its description. Obviously, you can’t ignore its importance. Title and description, both are very important for the successful projection of your video. Make sure that the title and description are both relevant to the video and are attractive enough to compel the viewers to watch the video. You also need to pay good attention to the meta tags. There is no use of making an excellent video when your content is not effective.
