How Businesses Are Using Free Trials to Drive Sales Conversions

According to a popular Forbes article, titled “Should You Offer a Free Trial,” consumers are conditioned to expect free trials for services. Conversely, these same consumers do not expect free trials on products. They expect sales and discounts on products, but in the world of services, a free trial is expected. This is why major brands, …

How to Create a Profitable Google AdWords Campaign

Google AdWords is a pay-for-results form of online advertising that can be extremely cost-effective when based on recommended Google AdWords management practices. Here’s the condensed version of how it works: you set up your account, create an ad that displays on Google’s search results for your chosen keywords, and pay only when someone looking for information …