It is not possible to give the exact SEO trends for 2013 and hence the word “Probable” is used in the title. The web changes occasionally and especially Google algorithms affect search engine rankings of websites. Web professionals have to design SEO strategies by accommodating new trends accordingly to continue to get leading positions in search engines this year. It may be helpful to give importance to certain features while performing the optimization work of websites for the improvement in online business. Please find below a list of points, which need your attention.
Google Authorship is Essential :
The Google authorship program needs to be given appropriate value by linking contents to your G+ accounts. It can be done either through the company page or through the individual author’s page, which has a substantial influence in search engine rankings. You must be present there either as a brand or as an author to benefit from the opportunity.
Content with Quality will do the Job :
Search engines prefer a high quality in content creation in all sectors such as in website, blog posts, articles, reviews and anywhere there is the presence of content. Repetition of the same content is not going to work anymore. It has to be new, unique and with a touch of creativity if you want to survive competition in the coming time.
Tags and Headings are Important :
Create tags and headings carefully because search engines would examine them while indexing the page. Article titles and subsequent headings should relate keywords, which are present in the content. Break up the content into segments with subheadings for easy understanding of the content for visitors. Give importance to tag management with the addition of metadata keywords offering the idea about the content.
Create Content for Human Reading :
Gone are those days when people could give low-quality content to create backlinks to the website from different resources. Since the web has become involved socially, search engines have started to discard low-quality contents which are not fit for human reading. Quality is one important component, which influences search engines determine page ranks of websites in search results. It is the time for humanized rankings and is going to be customary in the coming time. The determination of rankings would be made with human touch quotient of the content in combination with social media exposure of the information. It is, therefore, necessary to take note of the new wave of content management system for better rankings in Google search.
Domain Authority and Link Building Herald a New Age of Promotion :
You get value of the old domain for sure, but have to be careful in content creation activity through article marketing, guest postings, and so on. You are assigned more value if you have substantial readers, which is possible only when you present fresh information in the niche for attracting readers to your website. The age of the website attracts value from search engines where relevancy does matter a lot. Quality links and huge traffic to your website would keep you well-placed irrespective of updates in algorithms. Search engines give top priority on contextual link building such as guest blogging. You have to ensure the quality of links that you create for your website without infringing Google guidelines. You should rely on natural link building strategies for real advantage in this area.
Conversion from Quality :
Conversion rate is ensured when you offer quality through your activity such as in content or in links or in the website design and navigation and so on. You would notice that there are high ranking websites, which are practically useless and do not offer any useful product or service at all and are futile for searchers. If you offer quality to users through your product or services, you would enjoy a great time in online business.
We have learned a totally different seo lesson from Google in 2012 and we can expect more new algorithm updates in coming days. In my opinion, the only formula to survive through the current wave is to follow Google guidelines. Quick and nasty promotional practices may suffer fatal consequences. On the contrary, value added and quality promotion would get generous rewards. Remember, Google is watching our every step, but it is on our hand what we intend to do with our website or blog.
