Many companies underestimate the power of content and don’t really emphasize on content marketing which in real is one of the major factor to drive audience towards your company and products. Every piece of content created should have a marketing plan hidden in it to get a huge amount of traffic from all over the world. A good marketing plan must have a good content building strategy along with a good SEO strategy. Here in this article I am going to share 10 interesting facts about content writing strategy.
Below are some golden rules to follow for content building:
1. Set Goals: Always follow the SMART (Smart, Measurable, Achievable, Relevant and Time Bound) rule before setting a goal for writing. If you don’t know what your destination is, you won’t know when and how to get there.
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2. Know Who You Are: Know who you are, what your product is, what you mean to the audience and what all can you offer them. You should be very clear with your strength and weaknesses.
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3. Know What Your Audience Wants: Try to clearly understand what your customer, audience, partners, clients requirements are or what they want from you. A clear understanding can help you set a clear goal. Prioritize your top audiences and try to know what value you can provide them to solve their problem.
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4. Know What You’ve Got: Do a little research about market as well as about your clients. Gather as much as information as you can via slides, videos, pictures etc. and for every piece of content, mark its status as “In, Out or Update” before compiling all your content. This logic means that either your information is going to be used, or not used or will be updated before using it externally.
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5. Slow Down to Speed Up: Content Marketing is much bigger than a normal blog post or words on a page. Content Building should be taken with a slower yet steady process creating a high quality content. One should spend a little time on the list before investing directly in writing. Content Marketing includes knowing your audience, setting goals, creating marketing strategies, etc. Start with a slower process while making a list and then start driving faster to generate compelling content for business.
6. Build Your Content Foundation: To make a brand big, one should think of brand and messaging in a productive manner rather than normal messaging. Same goes for content marketing. Your content should be innovative to attract audience to read it and check it. Your brand architecture/content should include graphics, design and content. There is always a basic messaging framework that one should follow and not confuse the client as well as the whole audience.
7. Create Once, Use Many: When you invest a lot of time on creating a “Message House”, it enables you to create the foundation once and use it many times. This largely increases the ROI on all the content. You once create the foundation, and after that on the basis on audience and requirement, you can use it along with the campaigns as needed.
8. Avoid RAMs: Avoid RAMs (Random Act of Messaging) wherever and whenever possible. Don’t spam. The best way to do this is to ensure that the content marketing you’re doing is integrated with marketing and business.
9. Be You and Stay Fresh: Don’t copy your partners, customers or client. Build your own plan, your own brand and your own marketing strategy. A new plan is always a hit as compared to an old plan. Adapt new and interesting ideas with time. Stay updated with the latest trends, news, and data. Don’t get stuck to old data and techniques. Keep your content fresh to avoid your audience to yawn while reading it.
10. Try the Cow and Create a Real Conversation Tunnel: Think different and try something different. Don’t mess around with the content but make it look different and innovative. ‘Content is King’. Be the king and do whatever it takes. Make info-graphics. Be creative. And on other side, make a tunnel for some real and healthy conversation with the client about the company and products.
