Search engines like Google, Bing and Yahoo are constantly changing their algorithms to ensure that the best possible matches appear in their search engine results pages (SERPs) when a search query is performed. Although nobody ever really knows what their algorithms entail, we do know enough to help improve our websites’ SEO tactics to increase our visibility. Here in this article I will cover a small part of SEO which is about long tail keywords and conversational searches.
In today’s world of search engine optimization, main focuses of the algorithms include long tail keywords and conversational searches. Search engine studies have found that more people are using their mobile devices to perform Internet searches. Due to this change, it was found that more search queries are being performed with long tail keywords and conversational content. For example, instead of an Internet user typing in “bakery in Indianapolis”, they are now typing, “Where can I find a great bakery in Indianapolis?”
If you want your website to still rank high in the search engines, you’ll need to make some changes to your SEO. The following information provides you with tips on implementing long tail keywords and editing your site for conversational content.
1. Optimize your website for mobile.
The very first thing you need to do—if you have not done so already—is to optimise your website for mobile. As mentioned above, search engines have found that individuals are using mobile devices now more than ever, and if an individual cannot access your website through their mobile device, they’ll leave and this will hurt your SEO efforts. Take the time to ensure that your site can be accessed on all mobile devices using all platforms. This will increase your visibility.
2. Implement long-tail keywords in your content.
You probably already have short tail keywords throughout your website copy, and this is still good for your SEO. However, because more detailed searches are being performed, you want to add more detailed keywords to your site, otherwise known as long tail keywords. Including long tail keywords in your website copy will allow you to reach a more targeted audience. Plus, search engines are now trying to provide verbatim search results, so the closer your website text can match a search query, the better chance you have of landing in front of your target audience. Use a keyword tool to help you decide which long tail keywords are the best options for your site, and implement them naturally throughout your content.
3. Add frequently asked questions to your website.
Adding conversational content will be easier than you thought, and it doesn’t require you to completely rewrite your copy. One easy way to add conversational content to your site is by adding a frequently asked questions section. Think of questions that your customers are likely to ask about your business, products or services and add them (and the answers) to your site. Since FAQs use conversational tone, you’ll be adding conversational content and more keywords to your site with ease.
4. Transcribe multimedia files.
Multimedia files like audio or video can be a great way to engage with your audience, but they don’t help your long tail keyword or conversational content mission. Search engines cannot access the content on these files, so while they may increase visitor engagement, they don’t boost visibility. However, you can get them to help your SEO efforts by adding a professional transcription of your multimedia files directly to your website. Not only will you be giving the search engines real content to crawl through, but you’ll also be providing more conversational content and long tail keywords without having to change your copy entirely.
The world of SEO is always changing, but if you can make the necessary adjustments to your website in order to be more attractive to the search engines, you’ll greatly increase your visibility and find better website success. Making the necessary changes to add long tail keywords and conversational content to your site is a great way to get ahead of the latest search engine algorithms and give your site a better chance to thrive.
