“Facebook Ads Do Not Work?!?” may be many people will just get astonished cause the Facebook ads quality is now a question.But this is really true? This is a matter of great regret that there is lot of question regarding the quality of Facebook ads.BBC this week tested this issue and they have given the comments that there are lot of doubts regarding the quality of Facebook Ads.You can check the news over here in BBC.
Facebook Ads Quality
Rory Cellan-Jones who is a BBC correspondent started one virtual business named as VirtualBagel to test the Facebook adverts system and to test whether the likes in Facebook are really trustworthy or just likes from fake profile.Rory started the page and by spending only 10$ he was able to get 1600 likes within one day (24 hours).Bagel has become more popular in Egypt ,Indonesia and Philippines but not in US and UK.But most the profiles that liked the page VirtualBagel are fake profiles and they also liked other random pages.
While getting so many likes from the areas from where people will not be able to do the business in VirtualBagel the tech correspondent just doubted the quality of Facebook Ads.The advertisement quality of Facebook ads are now really in question cause there are lot of fake profiles.
Facebook’s response regarding this news is that the ad was targeted wrongly and they know that there are fake profiles but they discourage to use fake profiles.Also fake profiles are banned according to the terms and condition of Facebook.
Facebook’s statement was like they did not find any problem regarding the Facebook ad system.Rather they told that the ads targeting was not perfect and the targeted countries were wrong.If they targeted some specific countries then they would have got better result.
I was also having some doubt about Facebook Ads because the quality of the users that like the page we cannot judge.But in Google Adsense if you do a campaign you have the security and believe that only people who are searching about this information will click on your ad and they are the real visitors.No person will click on your ads if they do not have any interest about your topic.
So,i think Facebook should restrict the fake users with a strict hand.Otherwise the quality of the user experience will decrease in Facebook day by day.
