It’s arguably now crucial for businesses to have some sort of social media plan; this can be as simple as focusing on a Facebook or a Twitter page to promote yourself, but can also mean having a broad based, scalable social media strategy that can help you to boost your brand awareness and customer loyalty over time. Other benefits of social media include cost effectiveness, and the ability to easily collaborate with other businesses. So, this is already proved that we can grow business using social media.
These strengths, and more, for social media in helping your business to grow can be found below.
1 – Cost Effectiveness :
If you’re a small business, you can quickly build a social media presence through a Facebook page or a Twitter account. By focusing your attention on building up followers, you can start to find a customer base without spending a lot of money. It may take time, though, for you to begin to create a strong foothold on a social platform.
2 – Creates the Potential for Viral Marketing :
Another cost effective part of using social media involves being able to create promotions and content that can reach a large number of people through viral marketing; while this can be difficult to pull off, it can lead to significant brand exposure and awareness.
3 – Builds Brand Loyalty :
A business with a strong social media presence can develop a pool of dedicated users, and can continue to reinforce marketing links through subscriptions, competitions, and discounts.
4 – Reinforces Local Appeals :
Targeting social media campaigns at local customers can help you to build up a strong presence in your community, and can be supported through GEO specific promotions.
5 – Boosts Website Conversions :
If you’re selling products online, then a social media page or app can be useful for directing customers to a landing page where they can make quick conversions.
6 – Allows for Global Selling :
Depending on what you’re selling, social media can be used to grow your business into new international areas – you can set up affiliate sites and distribution networks in other countries, with social media as a low cost form of marketing.
7 – Enables Customer Interactions :
It’s easier to deal with customer complaints and queries through social media platforms like Twitter and Facebook, while also soliciting information and surveys through these sites.
8 – Creates the Potential for Collaborations :
Social media networking can enable your business to grow by finding suitable collaborations and co sponsors of events; making use of professional networking sites like LinkedIn is particularly important here.
9 – Can be Tied into Other Marketing Campaigns :
A strong social media identity can be used alongside multiple marketing campaigns, which can help support each other through links and cross promotion.
10 – Builds Everyday Value :
One of the most significant strengths of using social media to market your business is that you can create a way to engage with customers and potential customers on a daily basis; while there are challenges in terms of producing great content and deals, once established a social media platform can retain brand loyalty for long term conversions.
