So you have a blog. Why? If you’re a business, it is likely to let people know more about what you’re doing in the community, with your company, or about various upcoming events and functions. If you’re an individual, the reasons could be even more diverse. Perhaps you write about your life for consumption by family and friends. Maybe you’ve got a new child and you’re just cataloging the experience.
Whatever the topic, there’s a reason you’re writing. So what is it? My guess – and that’s all it is – is that it isn’t to see your page-view counter spin round. While traffic is well and good, it should not be the only thing. If it is, maybe it’s time to rethink your strategy.
Focus on Content:
When it comes to blogging page views, sometimes we deal with a bit of a Catch-22. If you write purely for your blog to be seen, your blog is unlikely to be seen. A focus on content is key – you want people to read your site for a reason, and hopefully it is the reason that they’ve come there. By providing strong, appropriate content, your blog is more likely to see those unique views increase, and you’ll get to see it without having to analyze your data in hopes of shifting your style.
Outsource:
If page views and analytics are in your interest, however, the message remains the same: Focus on the content. Write what you wish to write, be true to your audience, and outsource your analytic needs. Today, there are many reputable professionals available to get your blog more views and better position in search engines. Without focusing on your writing and message, however, you’re apt to run into a situation where your page receives more unique views, but fewer views of value. Imagine this: Your blog winds its way to the top of the search engine based on a slew of keywords, and those visiting your site find writing from someone preoccupied with page views. The writing is, at best, irrelevant, and the viewer makes it a point not to return.
In Summation:
Blog for you, or whomever you’re hoping to engage. Write to them with a purpose, and do not waver from your message. If your blog is a site based on humor and satire, don’t go out of your way to inorganically wrangle more eyeballs. If your taste is of the culinary variety, don’t skimp on the stuffed mushrooms in favor of puffed up keyword pieces. Serve the ones that have come to see you, and the rest will be on their way in short order. If you need more, stay true to your purpose, and seek alternative avenues to increase your page traffic.
