There is a connectivity between your website and SEO. A proper website structure and on-page optimization helps more in SEO. Flash is a multimedia tool that enables webmasters to create websites with animations and creative images. It also can be used to create attractive videos and include them into a website. However these flash animations work according to the action scripts which were added. It also takes a long period to load a flash based website. So the visitors would quit to another website which loads quickly. It causes a high bounce rate in your website. This is a negative factor in flash websites. Flash is also not a good technique for website optimization As, search engines would look for contents, whereas flash does not include any contents or HTML texts apart from scripts. Due to the reason, search engines cannot crawl and index websites which are designed with flash animations.
How does search engine view flash websites?
As mentioned above, there are no HTML tags or identical content included in flash scripts. Search engine index output files. It also doesn’t contain headlines, img alt tags, title tags and anchor texts inside flash files. This is another reason which is hard to apply SEO in flash websites. However Google is continuously implementing new strategies to crawl flash files. Amidst it is also not a good practice to build the whole website using flash scripts. But, if you really want to include flash in your website follow some of the techniques mentioned below.Don’t use flash for website navigation.
- Don’t create websites entirely based on flash.
- Include flash files embedded in to HTML.
- Add appropriate page titles and Meta descriptions and relevant content in your website.
- Add XML sitemap to your website.
Adding XML sitemap help Google to index your website effectively. When XML document is placed in the root folder, it helps to make your site visible and to index the site, page by page for Google spiders. This is the best option to make all your pages get crawl by Google crawlers.
It is also advisable to use flash only in required web pages. So it doesn’t have an impact on your website indexing or rankings. Try some of these techniques to improve your rankings with flash websites or neglect using flash for your website, if you are much keen about SEO. It is a well known fact that a website with better HTML coding and quality content will boost up your rankings on search engines.
