May be this is why Facebook is a social network giant today. I really think that this is a smart idea to promote the ad campaign like this.Now the slogan that Facebook is using to promote their ad campaign is “Create an Ad About the Holidays in Just a Few Minutes”.
They are trying to convince the customers that the user of Facebook are more active on Weekends and on holidays.This is actually true that the users are more active on holidays.As the Christmas is coming and there is a long vacation including new year, this is really a smart ad campaign to run.
They are also showing this campaign just over the cover picture of the Facebook pages.
Facebook is really pushing to increase their revenue in this coming months.Recently they launched a tool through which the advertisers will be able to track the purchases through customer view in Facebook.There is no other intention rather ensuring the customers that they are really getting customers from Facebook views.
Facebook is also getting tied with different big companies and offering some Quiz and facilities to the users.
Recently they have tied up with FedEx and through this tie up, customers will be able to directly ship things from the FedEx Facebook Fanpage and will also get notification in their timeline.
PetSmart which is a top pet supplier and pet accessories supplier, has already told their one million user to vote on Facebook to select the top 10 holiday gifts for their pets.
The ability to send branded holiday cards are also going to be a greatest trend in this year.So, i think in this coming holidays Facbeook is going to give a lot of surprise and also they are polishing their marketing strategy.
What do you think? Let us know your thoughts through comments.
