Internet marketing can seem like a whole new world to many of us, but that doesn’t mean it’s not incredibly useful and necessary. An online marketing campaign can make all the difference in brand awareness and sales, but a business needs to know what they’re doing in order to get the most beneficial outcome. Here are four common Internet marketing mistakes that need to be fixed today.
Spam: The Quickest Way to Lose Customers:
Some businesses don’t even realize when they’re doing it, but giving people “spammy” advertisements all the time can really ruin a business’ image. If an email looks like a generic advertisement that’s been sent to thousands, people are less likely to view your business as credible and respectable. Instead, they’ll probably block you, and in the online world, that’s about the worst thing that can happen. Instead, try personalizing emails, and sending out interesting and engaging content. That way, people will remember your brand without feeling like they’re being sold to!
Ignoring Feedback and Comments From Customers:
Internet marketing is all about being social, so make an effort to do just that! If you’re guilty of this, there is an easy fix. All you have to do is pay attention to feedback that you receive online. If a customer posts a question or comment on your Facebook wall, get back to them quickly. This will show everybody that you care about your customers and want them to participate in how you run your business.
Making Things Complicated:
Don’t make things any harder than they need to be! Internet marketing should be as simple and easy to navigate as possible. Let’s take a business website for example. A website is necessary, but it doesn’t have to include every piece of information that has ever existed about a business. Instead, keep things simple. Don’t try too hard to make things flashy and entertaining. A website should contain up-to-date information and give people the basics.
Not Being Consistent in Updates:
This is simple: if you’re going to use the Internet for marketing, then you need to actually use the Internet for marketing. Don’t just create a Facebook business page and assume that’s enough. Online marketing requires participation in order to build relationships and gain customers. It’s a good idea to create a schedule for when different platforms require updates, and make sure you stick to it! If you’re making any of these Internet marketing mistakes, turn things around today! From spamming to inconsistency, these mistakes can cost you customers. But don’t stress too much – these mistakes easy to avoid!
When David isn’t running he’s writing on his running site, or talking about marketing in his day job. He focuses mostly on software marketing automation services like http://www.aprimo.com/ and likes sharing with readers how they can greatly improve their marketing efficientcy.
