When it is about getting your ad in front of your customer, what can be a better way than putting it on online yellow page directories! This is, in fact the way small businesses are advertising these days and the trend is likely to be the same in the near future. In the US, with more than a very high percentage of people having access to Internet, online yellow page directories have come up as the way small businesses are advertising to reach out to the targeted people.
A big advantage of online yellow pages is they are not crammed with hundreds of other ads onto low quality recycled paper. They are fast and easy to find using some common search terms. The searchers can directly head to the site or use a search engine, the job is always done. Being flexible, colorful and interactive, online ads are able to catch attention of a much higher number of potential buyers. For the small businesses with limited budget, it is a cost-effective way unlike their offline counterparts.
Online local yellow pages directory offers a win-win situation for both the consumers and the service providers. For the consumers it is an easy way to find solutions, on the other hand, for the businesses it is a way to get a vast exposure with less expensive advertising.
For the last 100 years, whenever a small business owner thought of his or her marketing plan, yellow page advertising has remained the first and foremost choice. In today’s world, most of the Americans have access to the Internet and more than 80% of these people turn to Internet while researching for a purchase. Therefore, it is obvious that printed yellow pages are finding a decline in sales as more and more people are looking for online yellow pages for convenience and for saving time and effort. With a high number of searchers opting for online yellow pages to find the products or services of their requirements, the small business owners are beginning to rely on it as their primary marketing tool. Now, in such a situation it is natural for the business owners to move their display ad online. But the most important part of this process is getting the ad translated to the digital world well.
Let’s have a glance at what to look for when buying advertising on online yellow page:
Rather than relying on your yellow page provider or solely on Google or the strength of your website, it is wise to make sure how your provider can help your business get noticed on the web.
It is not necessary that what works in print would work on the screen too. Therefore, make sure that you are allowed to test different ads. When pixels can be rearranged very easily, there is no point that you will be locked into a single ad for the whole year. Make sure that there is a link back to your own website so that the searchers can have access to your details easily.
Do not go by the words when a provider says, it is the biggest and the best. Be aware of how your provider advertises its site. Your yellow page partner needs to do everything to keep their listing on top as staying on top of the search results is a constant battle.
Do not give extra to your provider for things like larger ad space and color. Being online, typesetting is no longer an issue, pixels are cheap and colors are unlimited. Have a good quality display; do not let your provider to simply scan the printed version and display online.
With yellow pages evolving with time, it is time for a change in your advertising campaign too.
