SEO plays an important part in getting your website visible within search engines and without it you could see very little interest, if any. So, how does SEO bring targeted traffic to your website? Well it’s a good question and fairly easy to answer. With SEO, certain keywords which relate to your business are used both off-site and on-site and this, in return, brings in targeted traffic.
Let’s explain a little better. Let’s say you had a website that was selling driving gloves. Well, if you type this into a search engine you will see that all the websites that are related to driving gloves will be shown in the search results. This is exactly what SEO will do, it will target these specific keywords that relate to your business so your website can be picked up by search engines.
Keywords are just part of what SEO is all about. Link building is also an important part of SEO and the reason for this is because the more links you have on the internet, the better your websites position will be in search engines. This may involve posting on forums, classified ad websites and even sharing links with other companies who offer similar products / services as what you do. Sharing links means that you put a link to their website on your site and in return they will do the same.
There are some things that you can do as well to help with the SEO of your site. For example, if you’re writing content then put in some keywords that relate to your business. So, if you are selling driving gloves, then try and put those keywords in your content. Don’t stuff the content with keywords though as this is considered to be a black-hat SEO technique that search engines don’t like. Try to keep your content fresh and up-to-date as this will let search engines know that you are still around and will improve your rank and positioning. In order to make sure you have the right balance of keywords to fully optimise your site, it is well worth enlisting the services of a company providing SEO marketing in London, Birmingham or across the UK. Be patient though, SEO takes time!
Search engine friendly URL’s are also great for search engines. SEF URL’s are simply URL’s but with certain keywords in. For example, if you have a product called: “Men’s leather driving gloves” and the URL to access the page was http://www.yoursite.com/product0019.html — well, this can be reverted so the URL will become http://www.yoursite.com/mens-leather-driving-gloves.html. These keywords will then be picked up by Google whenever they are searched for. Setting up search engine friendly URL’s isn’t exactly easy so it’s best to hire a professional to do the work for you.
