You know that you social media marketing is a great way to build exposure for your business. And you know that Facebook is one of the most popular social networks, and that building a strong presence on the site can help you market your own. However, after all the work you put into building up your profile, you may be wondering what to do with all those followers that you have.
Facebook followers aren’t good for anything if they aren’t converting. Here are a few ideas for how you can leverage your Facebook following for more traffic:
Share Old Blog Posts:
You don’t have to publish a new blog post every day in order to have something to share with your fans or to get more traffic to your site. You can share old posts to help fans discover content they may have missed and to redirect them to valuable resources on your site. Depending on how much content you have published, you can share an older blog post each day to help keep fresh traffic coming to those posts and to help keep your overall page rank up.
Provide an Exclusive Discount :
If you sell products or services, you can encourage more of your Facebook fans to visit your site and purchase them by offering an exclusive discount. Provide a percentage discount, a certain dollar amount off the purchase price, or free shipping. By making this promotion available only to your Facebook fans, you create a sense of urgency for them that will encourage them to act quickly and to visit your site to take advantage of the offer.
Provide Exclusive Access :
Just like offering an exclusive discount, providing your Facebook fans exclusive access to information or products on your site will encourage them to visit your site, helping you to get more traffic. You might consider creating a special fans-only section of your blog, accessible through a certain link or pass code. Or you might consider giving away an e-book or a preview of your online course to Facebook fans. Not only will they be more likely to act because of the exclusivity, but they are also more likely to brag about their exclusive status to their friends and colleagues, helping create more exposure for your brand.
Host a Contest :
Contests are a great way to build buzz for your business and to drive traffic. You can drive traffic from your Facebook page to your blog or website by hosting a contest on your Facebook page and then asking fans to comment on a blog post, subscribe to your e-mail list or participate in a blog treasure hunt as a method for entry. The more valuable or interesting your prize, the more participation you are likely to see — which also means more traffic. Consider making your contest exclusive to your Facebook page so you can get the most leverage from your fan base for increased traffic.
Building a lot of fans on your Facebook page is good for a whole lot of nothing if those fans aren’t visiting your website. Use these simple tips to help you leverage your Facebook fans into more traffic for your blog or website.
What do you do to get more of your Facebook fans to visit your blog or website? Share your tips for success in the comments!
