Search Engine Optimization, or SEO, is a strategy implemented on websites so that it will rank high in the search engine index. This will make your site more visible and will attract potential clients for your branding.
Large companies and business owners hire services of SEO specialists since their websites are usually large and composed of many pages, making it difficult to optimize. If you are a blogger or a small business owner, and you want to attract more visitors to your page, having your website optimized is expensive and will cost you a lot.
The good thing is that it is possible to do SEO and manage your website on your own. Here are some ideas on how you can learn it at home:
1. Learn from SEO expert coaching.
Enrolling in online classes on SEO will help you understand how the concept works and how you can apply it on the website. Webmarketing123 will help you on how you can make your site competitive and rank higher in the search index.
You can also supplement your online classes by researching more about SEO. There is a lot of information on the internet—blogs, online books, and modules that contain helpful tips on how you can enhance your knowledge in SEO.
2. Understand Google Analytics.
SEO is tightly linked to proper understanding of Google Analytics. It is a service
provided by Google to generate reports on website traffic and other parameters that shows your website’s performance compared to other sites in the list. Learning on how this platform works and how you can use it will also improve your SEO skills.
3. Create keywords.
The right keywords are essential for your website because these will be the ones to be recognized by the search engine algorithm and put it in the list when someone searches for it.
There are keyword generators that you can use so that you know what related keywords are used by most people, as well as your competitors. You can incorporate those keywords into your website as well.
Here are some free keyword generators that you can access online:
● Keyword Tool
● LSI Graph
● Simple Long-Tail Keyword Generator
4. Make your site mobile friendly.
The recent update in Google’s algorithm encourages website managers to create a mobile version of their websites. This is because most searches nowadays are done through mobile phones, and users are attracted to stay on a website where they can quickly navigate and read using their phones.
Also, the recent update will make the mobile version to be the default version, which will be shown whenever it appears in the search list. You can use Google’s Mobile- Friendly Test to determine if your website follows the format required.
5. Regularly produce high-quality content.
Another Google algorithm update recommends website owners to produce high-quality content. This means that the information you put in your page should not be duplicated with other website or pages.
● Your contents should be unique and compelling. This will make your visitors patronize your site more. Making your website relevant and trustworthy in the lens of the users will improve your website’s SEO.
● You should also update your pages regularly. Upload new posts from time to time. The search engine bot will recognize that your website produces fresh ideas and information, which in turn will make your site rank up higher in the list.
6. Create quality links.
Building your website’s connection to other sites with high reputation will boost your SEO. The best way to learn this strategy is through backlinking. This can be done by providing links to other websites to your website.
To create backlinks, you can do the following:
● Post sharing.
Allows your content to be known by other people, most especially those in social media. Incorporating social media buttons along with your post make it easier for them to share and retweet your post.
● Blog or guest commenting.
This can be done to supply additional information in your site that is related to the post of another blog. Linking your post as a comment is another way to establish backlinks.
● Joining and actively participating in forums.
Linking your post as a reply which is relevant to the thread will make your site reputable and well- linked to other websites, too.
7. Create social media accounts
Since all social media platforms have a lot of users, creating social media accounts for your website will enable you to grasp a lot of potential website visitors. You should let your site be known. Pages that have linked social media accounts are proven to have better SEO than those that do not have it.
Final thoughts:
SEO is a high-demand service that costs a lot of money. However, it can also be an excellent avenue for freelancers and aspiring SEO specialists to earn more. Either you’re a business owner, or a freelancer who wants to venture in SEO management, obtaining knowledge on it can be done even in the comforts of your home.
