If you run a business, you will understand that the main thing that you are concerned about is selling your items or services. Whether you would like users to buy physical products or subscribe to services it is crucial that you take the time to think about how you’re portraying your company, and what others may think when they see your brand. One of the best ways is to create a video. However, it is important that you understand a key factor, humour. Here, we will explore more about how humour can help you sell your item/service.
People are more likely to watch the whole video if they are laughing throughout
Consider the situation from the point of view of those who are using the website. Firstly, from an entertainment point of view, people are much more likely to watch your videos to the end if there is evidence of humour throughout. This means that you would be able to get your message out to as many people as possible because many more will watch the whole of your video than they would have done if you’d just given offered straight facts.
Laughter plays an important part with positive association
It is also important to think about the key role that humour plays in our emotion. When we laugh, levels of serotonin (which is the hormone that allows us to feel happy) are higher in the brain than when we are not happy. The majority of people will find that they are much more likely to invest in a product when they are in a good mood rather than when they are in a bad one. This is one of the main reasons that comedy is one of the most sold genres of media. A great number of people are searching for the kind of boost that humour can give to them, and this means that it is more than worth taking the time to put a little of this into your own marketing video, as it would most likely be popular with the customers who you are aiming it at.
Get the customers on your side!
This means that, ultimately, humour could really help you to get your customers on your side and willing to part from their money. If your customers see that they are enjoying the video that you have produced, then they are much more likely to share it with other people who they are in contact with. It is rare that a marketing video will get shared for factual content alone, unless it’s incredibly out of the ordinary, but humour means there is something to be shared that all across the world would understand and be able to relate to. It takes just a little thought to build humour into your marketing videos, and the benefits that your company could see could be amazing. This is why it is important that you consider hiring a video marketing company that can help you put together something you can be proud about.
