We all know that Google Penguin can create a serious dent on the ranking of our website if we violate any of the regulations that are laden in the guidelines of Google’s webmaster tools. The infamous Black hat SEO techniques involve artificial ways of garnering rank in the search engine by maneuvering the number of links pointing to the page. So when Google came out with its fifth edition of its updated Penguin, it was only imminent that devaluation of manipulative links would be much more rapid. In Penguin 2.0, the main modification was the algorithm which enabled crawlers to dig into internal pages and facilitated them to recognize on-page scams and unnatural links. With that in mind, Google released the new furnished Penguin 2.1 which has some minor restorations but it sure promises larger impact.
With the deeper analyzation of Google into unearthing unnatural links, we need to understand what has changed and how the new Penguin fits in with our methods of generating links. “Deeper” is the word that sums up Google Penguin’s transformation which is going to petrify many SEO’s if they don’t look into how their websites is going to be targeted.
How do you Know Your Website has been Targeted?
To check if your website has been hit by the Penguin 2.1, monitor your organic search engine traffic for a minimum two weeks after you have updated the Penguin. Google analytics tool can be an effective method to determine if your traffic has considerably dropped during this two weeks duration. You will also be notified in Google Webmaster Tools if your website has received any penalties from Penguin.
If you find out that your website has been penalized by Google, follow these steps to ensure that you recover from the damages:-
1) Recognize the Felonious Links:
The Google Penguin targets offending inbound links which directly results in your website being hit by Penguin. So in this instance, you have to recognize inbound links which were targeted by Google Penguin.
As the procedure demands an ample amount of time, it is always better to let an SEO company efficiently audit your links.
2) Remove as much Offending Links as You Can:
When bad inbound links have been recognized, you must ensure that you remove as many as possible. Log in and remove the inbound links on sites which you have access to and also contact each websites owner and ask them to remove the links if required.
This step is essential because Google will be tracing your steps about whether or not you are removing those bad inbound links.
3) Disown the Residual Links:
Disown the remaining links after you have removed all the bad inbound links. An SEO expert will guide you through the process or you can use the Google disavow tools to finish it yourself.
4) Reevaluation Request:
While this request for reconsideration will not be entertained when you have the algorithmic penalty on your website, it will surely be of help when you have been notified with a manual penalty in your Google Webmaster tools.
5) Carry Out Strategic Content Marketing Operation:
When website owners get hit by Penguin and their traffic is drastically reduced, majority of the owners recoil when infused with ideas about link building campaigns. You should not discard link building because it is still the most significant factor of the ranking algorithm, instead reinstate or replace them with high-quality, and authoritative links.
Social media is a great tool in sending messages to Google about the legitimacy of your company. An efficient SEO company in Los Angeles will guarantee that your site becomes visible to broad audiences and also apply such methods of generating links which will avoid penalization and ultimately lead to better ranking of your website.
