We are all familiar with Search Engine Optimization or SEO. In today’s age where people from all walks of life have mobile devices, it is a good decision to mobilize your SEO. It is the era of smartphones and whatever can be done on a computer can be done on a smartphone too. People are also switching to tablets and phablets as a replacement to computers which gives you reason to mobilize your SEO all the more. According to a research done by Google, mobile search inquiries have grown five-fold in the last 5 years. 25% of all movie related searches and 30% of all restaurant searches are now done on mobiles. Moreover, a lot of companies are also making mobile versions of their sites to make it convenient for their mobile visitors.
57% users also stated they wouldn’t recommend a site without mobile support to other users. This is how prevalent mobile search has become and it is high time you tap into it. In case you are wondering how to do it, we’ll mention a few good ways to mobilize your SEO right here in this write up. The very first thing you need to do is analyze your existing mobile SEO strategy. Once you do that, make sure you track the most active mobile users and study their nature and their movements. This will give you an idea of what is required to improvise your strategy.
There are a lot of tools out there which can help you with your purpose. One such tool is Google Analytics. Make sure you use the tool to its optimum best to get the most out of your mobile SEO campaign. There are special advanced mobile segments which can help you through. Once you figure out how to use these tools, you can go on and study the traffic and trend on your site. Keeping a track on such statistics can help you make minor adjustments to your strategy, a move that will give you long term advantages.
Mobilizing the SEO of a site basically involves 4 phases which have to be carried out in the mentioned order and in quick succession. They are:
- Research And Analysis
- Development
- Optimization And Maximization
- Measurement And Action
If you already have good rankings on desktop SEO, you have a foundation to start with. Now, the good part is that you don’t have to create separate links for mobile versions as they are considered along with the desktop links. However, you need to be careful during the process of mobilizing. This is where SEO companies come into the picture. Hiring the services of an established SEO Company has many benefits. They can guide you with the best strategies and can organize effective campaigns for you. A good SEO Company knows the difference between good and bad SEO and hiring them could maximize your effort to the fullest.
Another factor to consider is character limitations. It is known that there is a character limitation to mobile searches and it is around 45 characters generally. However, it is different in some cases. This data is not very significant in the long run but it should be considered during the mobilizing process. You can also introduce mobile friendly applications on all mobile platforms to really establish a strong present in mobile searches. Now that you know the benefits of mobilizing your SEO and also know how to do it, you can go ahead and do the same for your website. This can do you a lot of good as technology is an ever evolving area and adapting to it is the best thing to do.
