Marketing software to teachers and schools? That’s so two months ago. Every software retailer and reseller knows that August and September are the best time of year to sell software to college students. Ah yes, back-to-school season… How can you tell the season has shifted?
Selling_software_to_College_Students
- You can’t find the laundry detergent at the Big Box store because they moved it all into the seasonal “dorm supplies” aisle.
- There is no parking within a 5 mile radius of any college campus, but there’s a pile of futons and milk crates stacked in the no parking zones.
- If you head away from campus, mini-vans and U-Hauls keep swerving into your lane as teary-eyed moms who just dropped off their co-eds burst into tears.
- Student and academic software sales spike because graphic design students across the country just got their class supply lists.
Hopefully, you already know that you need to offer an academic discount on software to be competitive. If not, better luck next year. If so, I hope you already have a marketing plan in place to advertise your academic software. It turns out 66% of college students don’t even know they qualify for discounts on software.
