The basic SEO activities will help you to place your sites in favorable position in the search engine results page. The search engines always look for their preference as well as the preferences of the users in the site. You have to create excellent user experience in your site and communicate with the search engines about your actual intention. Below are some SEO tips for optimizing sites effectively:
Bake Your Cake Right: If your website is a cake, then the ingredients like content management, infrastructure, CMS platform, paid searches, social media, backlinks are all required. But the SEO activities can be compared with the sugar without which the cake will end up as tasteless and boring. So, you must provide the right amount of sugar to bake the cake in the right way. This is why you will have to learn the best SEO tips for optimizing sites effectively to get more organic traffic and rank higher in Google.
If you are looking for backlink, you can read the post “How to Get a PR8 Backlink from Google Drive?“
Preference Of The Search Engines: You should properly know what are the things the search engines love and what they do not prefer much.
- Content: The content must be associated with the words placed in the titles and the meta description.
- Authority: You should ensure that the content of your site is eligible for the linking purpose and the other sites will find your content relevant for providing links.
- Performance: The technical aspects of the site should be checked. The page loading time should be decreased so that the site can run much faster.
- User Experience: If you are a user of the site, would you like navigating through the whole site? You should check the bounce rate and the security of the site. The overall look and appearance of the site should be attractive to the users. The search engines will never prefer poor user experience, keyword stuffing and the purchased links in your SEO activities.
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Business Models: You should be well aware of your business model. In which ways you are looking for the conversions? Know your assets and the liabilities and also the ultimate goal. You should present something attractive that will encourage visitors to click on your site.
Diversify Your Channels: Never be dependent on a single channel. You can take help of different platforms like Facebook, Twitter, LinkedIn, and email marketing . You should focus on your keyword phrases and can use various channels for creating the brand awareness. If you do not know, then you should read the post which describes that you can advertise your YouTube Channel Video for Free on YouTube.
Consistent Domain Name:Your domain name should be consistent and should not change every now and then. You should properly solve the canonical issue.For example, the www and the non www version both should be redirected to your site. As the old domains are preferably better than the new ones, you can decide to buy old domains. But check all the previous activities by the site owner so that you do not end up getting penalized.
Read “How to Turn a Domain Name into a Brand?“
Different Results: If you want to provide proper user experience with unique results you may consider creating rich content, for example a media or a video file can easily get a higher rank than a general text file. If you are using PDF in your site, make sure it is legible till the end of the content.
Meta Data: The inclusion of title tags and the Meta description are the invincible activities that should not be avoided. Your description should say something about the specific page and the title also must be unique. Just think of a 4-8 word ad and your title will automatically pop up in your mind! This is one of the best SEO tips for optimizing sites effectively. Use a nice WordPress plugin with high rating like Yoast SEO plugin.
Get an SEO Optimized WordPress Theme:
If you are using WordPress for your site, the best way to optimize your webiste SEO is to go for a SEO optimized WordPress theme. The default WordPress themes which are available for free are not SEO optimized. You will have to make those themes SEO optimized manually. To do the default themes SEO optimized you need at least some technical and SEO knowledge. But if you use a premium WordPress theme, your theme will be SEO optimized automatically. The theme layout also gives your website best exposure and these themes are viral themes which can make your post viral. You can get a huge collection of wonderful WordPress theme here at MyThemeShop.
As we say that there are no shortcuts to success, you should not skip the basic SEO tips for optimizing sites effectively. Just keep on refreshing the ideas and add value to the sites.