Over the years, the brand name has given us many feature phones along with several smartphones. It changed the face of mobile phones after launching it’s first mobile with a colored screen (Sony Ericsson T68i) in 2002. The music lovers will always be much obliged to its series of Walkman series and the gamers are grateful for the first Android based gaming phone Xperia Play.
After 10 years of bringing forward good feature phones as well as smartphones, the company Sony Ericsson split into two last year. The split was finalized in 2012 and Sony took over 50 percent stake in the joint venture. The company is now called Sony Mobile Communications and is expected to prove itself in the smartphone arena.
After designing and launching a wide range of phones suiting to the likes of different kinds of buyers around the globe, the brand set out to offer smartphones only. The highly competitive market of smartphones demanded a lot more than all that it had already been offering – music, images, videos and gaming. So, Sony turned to the need of the hour and embraced Android. It came up with a few Android based phones like the Sony Ericsson W8 and Sony Ericsson Coconut WT19i.
The phones were well received by the users, still did not help increase the sales enough to make Sony one of the leading smartphone brands. After all, the company was up against the giants like Apple and Samsung. After making much efforts, the brand came up with the Xperia series and launched the first smartphone in 2010. After that, there was no looking back and Sony to this date has been unveiling outstanding handsets one after another.
Sony Ericsson Xperia Arc with 8.1megapixel snapper and Sony BRAVIA Mobile Engine to the Xperia Play that changed the world of portable gaming with both touchscreen and a slide out PlayStation Suite. Even after the split, Sony announced U, Xperia S, Xperia P, Xperia Tipo, Xperia Acro S, Xperia V, Xperia Sola and Xperia T along with others as well. And the Japanese tech company Sony has done well in maintaining the repute of Sony Ericsson phones. Sony Ericsson Mobile Prices in India have always been justified with the quality and features of the device. Sony with its Xperia Range has managed to keep that standard of quality going even after the split from Ericsson, especially when it comes to the Indian Smartphone segment.
It’s first smartphone after the split, Xperia S supports 12.1megapixel primary shooter, 1.3megapixel secondary one. It runs Android v2.3 Gingerbread, flaunts a 4.3-inch TFT capacitive touchscreen and is powered by 1.5GHz Dual Core Scorpion Processor. With all these amazing features comes an impressive price tag as well – Rs.28999. It’s a bit too much, but the new Xperia Series from Sony includes smartphones with different price ranges.
The Sony Xperia P is priced Rs.22,990, Xperia U is Rs.14,990 and the Xperia Sola costs Rs.19,999. To keep the sales high, Sony Mobile is bringing diversity to their smartphones, driving down the prices, attracting different kinds of buyers and enjoying it’s share in the smartphone industry.
