Let’s start by talking about the importance of creating a blog and the features it has to have for it to be directly the blog of your company or your online business. Having a blog allows you to introduce hypertext and multimedia content, giving you the opportunity to expatiate talking about any subject or the topic you best handle. How to make your own website and blogging can be as simple as typing in a Word document. Once you are able to write entries or articles on your blog you will realize that they are sorted in chronological order so they will always display in a visible form always the latest articles you write.
You can also read the article Routhe 66 to Start Blogging: Which Platform to Choose?
We assume that a blog allows us to think, write, share and engage with people in our industry. It is also a great way to find out the way different people in the same sector see your business. It’s funny to hear entrepreneurs say that their company has no possibility of making a blog. A blog gives you the ability to expand your business opportunities on the Internet. If you try it, you will find out that with the blog you will be able to communicate the benefits of purchasing your products or services to customers.
I’ve also come across companies which closed the door to have a blog because of the type of business they have and so I am going to be putting both examples: if you offer products or services.
Sometime ago I found a company that only had hardware products to offer. I stress this because I’m going to start setting the example of a company that sells products, which made it that was responsible for describing their products on your blog so you are giving a bonus on your competition. Personally, when I go to buy a product I always try to find the maximum possible information about the product and if, for example, there’s a video where the product is being used such as a screwdriver. This is great for Hardware products to be marketed with videos for future customers.
Now imagine what you offer are services such as an academy in charge of English language tuition to all persons attending the academy. What if you started writing the advantages of learning English and just after your article, you give the reader the opportunity to continue by subscribing to your newsletter? With this action you are opening a door to future customer contracts since they justify you their email address through which you can send your deals about intensive summer English courses, for example.
If you have started blogging then SEO tips for blogging is very important to attract the organic traffic, which is can drive a lot of organic search traffic to your blog as well as your online business. These readers who read your blog by searching the search engine, they are the real target customers of your business and you get a high percentage of response from those readers.
Summing up, with these two examples what I want is to get you down to thinking about how important a blog can be for your online business and how you can apply this to your company blog to monetize.
