For you to market your Chinese food franchise opportunities to the world, you must have a website. Through the Internet, the global population is now at the tip of your fingers. This alone emphasizes even greater the importance of having a well functioning and useful website. Here are some of the best tips, advice, and ideas for you to follow to make your website even more functional to reach those target visitors:
1. Create a well-defined plan
Remember that you have an essential purpose as to why you are putting up a franchise site: you want to be able to promote your Chinese food franchise opportunities. Therefore, you should avoid rushing and making haphazard decisions when making your website. Take the time to think well about it and make a plan as to the following:
- What pages are your buyers going to look for in your site?
- What content are they going to read about?
- What items should be included in the website, relating to all the Chinese food franchise opportunities, that can encourage these visitors to become buyers?
2. Focus on catchy headlines on your homepage
Your website’s homepage is the very first thing that visitors see upon visiting your site. Hence, you have to exert effort into making sure that your headlines are catchy. Apart from this, take advantage of incorporating white spaces in your design as well, such that the background color of your headlines stays white, or any pale color that makes it easy for readers to read your headlines.
Here are other tips for you to follow in headline-making:
- Keep the font style simple and easy to read, preferably in bold, too, to highlight, for example, the names of the Chinese food franchise businesses that are up for offers
- Incorporate keywords into your headlines, so that your website also makes it to the top landing pages of search results
- Keep your headlines brief but concise
3. Incorporate links to your social media accounts
Each of the Chinese food businesses that you have listed for franchise opportunities should also have their own respective social media accounts. Do not forget to incorporate links to these social media accounts on your website. Naturally, your viewers would love to learn more about these Chinese restaurants way beyond the descriptive details that you have included in your website. Links to these social media accounts will help them learn more about these offers, thereby increasing the chances that they will end up as potential franchisees.
Make it a point, therefore, to include a Follow section and a Contact Us section in your website design. These sections also serve as a call-to-action to potential franchisees that you are easy to approach and contact, should they wish to move forward with their franchising plans.
4. Add more tabs to your web design
Website viewers like it better when the website that they are viewing is clean and fuss-free. Most visitors do not like it when a lot is going on upon first opening the page. Because you are trying to promote Chinese restaurants that are up for franchise, show only one thing at a time. By doing so, you are pushing your viewers to stay longer on your site. One effective way of doing the same is to put in one tab for every Chinese restaurant.
By doing those mentioned above, you are giving your viewers the opportunity to take some time in clicking and choosing between options, rather than simply putting them all together on one page. Should the viewer wish to go back to one of the very first options that they read about, they would no longer have to take so much time scrolling up, but instead, they can click the corresponding tab.
5. Use media sparingly
When you design your website, you might often get tempted to put in a lot of images to your web design. However, this is a recipe for destruction. Not only will your website look more cluttered than usual, but it will also slow down the loading speed of your page. An excellent rule for you to remember is to limit your media only to one to two videos or photos per Chinese restaurant opportunity.
6. Put a priority on easy navigation, too
When designing your website, you should also have in mind the ease of navigation. Visitors do not like it when they end up feeling lost in a website. For example:
- Be sure to always put a “Search” option, as it makes it a lot easier for visitors to type in the keywords of Chinese restaurants that they may be looking for
- The “Home” tab should always be on the top left section of your website
- Your menu should also always be on the top header, close to where your “Home” tab is
- Be mindful of your footer, as this is where you should include your FAQs, Terms, and Contact Us section
If visitors have a difficult time finding what they are looking for on your website, the higher the likelihood is that they will go to another site instead. In this situation, you have ceased to become effective.
7. Be mobile-friendly
Bear in mind that a majority of Internet users nowadays are browsing from their smartphones or their handheld gadgets. When designing your website to promote a Chinese food franchise, make sure that you are also allowing for the same to be viewed and accessed through web browsers on the mobile phone. Remember that your target market are the would-be businessmen who might be browsing the Internet from their phones during a work break. You will miss so much opportunity if you fail to take note of this if you do not allow your interface to be mobile-friendly.
8. Do link to other websites, too
Similar to how you have a link to your social media pages, one aspect of web design that you shouldn’t neglect is enabling links to other websites as well. You must get your website to be known, and the best way to achieve this is through a strong network. While you are promoting Chinese food franchise opportunities, you may perhaps link your site to other individuals who may have franchised these Chinese restaurants or, even better, post links as well of the mother company of these Chinese food franchise corporations.
9. Create easy and fuss-free content
No matter how well-designed your website may be, if the content is poor, then you will lose potential viewers. Remember the very main purpose of your website: to promote various Chinese food franchise opportunities. Focus on these, therefore, and avoid any complicated, flowery words. Make sure that your website has content that is easy to read.
Following these tips can come in handy:
- Stay away from long paragraphs and long sentences
- Take advantage of the contrast between your text and the background, so that your text is highly readable
- Keep your font style simple by staying away from curvy handwriting-like fonts
- Use simple words in your text, and avoid jargon
10. Enable A “Sign Up” Form
Putting up a website is also one of the most effective means of marketing. To keep visitors coming back regularly to your website, enable a “Sign Up” form through a pop-up or through a tab on the header. This sign up form should keep your readers updated with the latest offers in franchising, or new Chinese restaurants that are up for franchising, and basically any other offer that may be up for grabs. No website design has ever been effective without this sign up form.
Conclusion
To sum it all up, remember that your website is all about two things: the content and the structure. One is not higher than the other; hence, you have to create a delicate balance between these two critical factors. With these tips on hand, you can be better assured that your website to promote your Chinese food franchise opportunities will reach the traffic it targets.
