When it comes to marketing, social media can really give your business the upper hand over your competitors. There’s no better way to get your name out there than by developing a two-way street of communication. One of the most important components of a successful social media campaign is Twitter. If you’re not taking advantage of the microblogging website, then you should be. Below are five sure-fire ways to achieve marketing success when promoting your business on Twitter.

Tip #1: Tweet Often and Reap the Benefits:

Tweeting often has a multitude of advantages. Search engines notice your tweets, tweeted links and your Twitter profile more often. This means that you’ll have better odds for showing up in search results purely based off of the keywords you put in your tweets.

Besides the SEO aspect, frequent tweeting gives your followers more opportunities to engage with you. This means each tweet brings you one step closer to social media success, so get ready to tweet your heart out. Tweeting often comes with one caveat: Tweet important and relevant info, not spammy, irrelevant tweets. Boring or spammy tweets are a sure way to lose followers fast, so make sure your tweets are packed with relevant content that followers will actually find helpful.

Tip 2# Take Advantage of Media Outlets That Use Twitter:

One of the best ways to gain publicity for your business or brand is to be featured in a popular journal or publication. Get in contact with editors or journalists who are popular and active on Twitter, and start tweeting with them. Building a relationship with them can get you featured on Twitter more often. More Twitter users will be viewing their articles, which means you have an even greater chance of picking up more followers. Start networking and attempt to make connections with writers, marketers, and companies that could help you expand your brand and company over Twitter.

Tip #3: Engage Your Followers:

Retweeting and taking advantage of the @tweet system provided by Twitter can give your followers an even greater reason to focus on the messages you send them. The more you work to integrate your Twitter followers as part of your business, the more that they will want to associate themselves with your business and retweet you.

If you’re feeling overwhelmed or having trouble keeping track of all your social media sites, trying using TweetDeck. Tweet Deck is a sort of social media dashboard that lets you manage Twitter and Facebook posts all in one place. You can also use a marketing cloud to manage your social media sites and other marketing endeavors as your company grows. You’ll need a central control station as you manage the increasing popularity of your social media sites.

Tip #4: Make Full Use of Advanced Searches:

Twitter allows you to search for keywords, phrases and hashtags that other users use in their posts. This allows you to quickly gather an insight on the types of people you should be trying to get as your followers. Use search.twitter.com to look for specific words that people are searching for. This can help you get a feel for what types of hashtags and content you should be including in many of your twees. It will help you reach a broader audience.

Tip #5: Reach Your Mobile Audience:

One of the most prevalent and overlooked audiences on Twitter consists of mobile phone users. The best way to connect with your mobile phone users is to encourage your followers to receive your new tweets as text messages to their phone if they don’t already have a smartphone or if they don’t check their twitter often. This opens up a whole new market to those who use Twitter only on their computers or just don’t use Twitter that often.