Any company that provides SEO services, essentially aims to increase your website’s online visibility. It does this by helping your site rank higher in the search engines. When you realise that nearly 9.5 million Australians shop online and most people only click on the first page of the search results, you start to understand the value of SEO.
So what do professional SEO services include?
Companies that offer these services, perform a myriad of on-page and off-page tasks. It’s a very specialised area and can require years of experience to gain sufficient knowledge to be really good at optimising websites for the search engines.
Some of these tasks include performing an SEO audit on your website (book a free SEO audit), whether your website is mobile-friendly, the quality and length of your content, quality of backlinks, use of keywords, and whether you have any social media links.
SEO services can also include an analysis of your website’s structure and conversion rates, as well as whether its code is clean and search engine friendly. When we talk about your website’s structure there are a number of things we automatically check. These include whether your site has an SSL certificate, any coding errors, the setup of any analytical software and whether the robots.txt file is correct, whether all your pages and posts are indexed, and the presence of a sitemap and meta data, as well as the page speed and your conversion rates.
These are most of the technical issues that we deal with first, because if these are not set up correctly, nothing else we do will help your website to increase its online visibility.
Content analysis
Your content needs to be written for your target audience, but it also needs to be optimised for the search engines. This is because search engines look for specific markers that help them to understand your content and whether it fits an online searcher’s requirements. Missing this type of vital information is one of the biggest causes of poor online visibility.
As far as your content is concerned, we look for content that ranks high or low in the search engines, as well any duplicate content, missing metadata, missing pages that cause 404 errors, and much more. The type of content on your website will help us provide SEO services that will finetune your future content and create a campaign to target specific keywords.
On page and off-page SEO services
On-page SEO includes analysing your content as above, but it also includes creating new landing pages for your SEO campaigns, and inserting keywords in titles, sub-headings, content and metadata, as well as improving the content of poorly ranked pages.
Off-page SEO includes creating and updating all directory listings, creating and submitting press releases, writing and submitting guest posts, and using local SEO strategies to improve your local rankings.
How can SEO services benefit your business?
Just about every website can benefit from SEO, but there some that will experience huge benefits from these services. For example, if you want to grow your business, then you can benefit from SEO. If you want to move into a new market space, gain an edge on the competition, generate more leads, increase your revenue or outrank the competition in the search engines, then you can benefit from professional SEO services.
